5 Tips on Improving Your Stores’ Visual Merchandising Compliance
Entrepreneurship is not an easy task to take up. The main aim of commercial activity is to get some kind of return on investment. Firms can only achieve this if they are successful at building business images that grab the customers’ attention instantly.
It does not matter whether all your business activity is in-store or online. There is no encyclopedia for business that will guide you through the entire process of conducting business. But we are here to give you a few tips on how to conduct a successful merchandising campaign.
The first tip involves branding your business. Promoting your business as a brand is critical. Present your views to your target audience through visually creative ways. Once you have done that, you need to make sure that your in-store staff follows through. In order to ensure that they are compliant, you must instruct them to carry out in-store merchandising properly. Now, the best way to do that is to issue only the relevant instructions to the concerned party. Keep it short so that the in-store teams can follow easily and quickly.
Secondly, visual merchandising is about the in-store experience. Therefore, whenever you need to send instructions or monitor your store’s progress, send or ask for photographs. Visual aid has proven to be much better than text in such cases.
Furthermore, you must track the progress of your store. Ultimately, you are in charge of everything that goes on in your business. So handling what happens behind-the-scenes is not enough. You must monitor what goes on inside the store as well. The data needs to be reviewed and check-ups conducted. For this, set up a common platform that you can use to communicate easily and effectively with your in-store team.
Once you have set up a communication platform, don’t just forget about it. Communication will only be effective if carried out on a regular basis. Conduct frequent reviews of the activity in the retail outlet(s). Planners and briefs should be sent – and feedback received – as frequently as possible. Make sure the products are always in stock; otherwise your merchandising will be in vain.
Lastly, keep in mind that auditing is an important part of all entrepreneurship ventures. Daily auditing should be conducted, perhaps in the form of a checklist. The in-store employees must ensure that the visual merchandising is on point. This can be done either before the start of every business day or at the end of it.
Once you follow these steps, you will find that your business is running more smoothly than before. It will keep your employees performing at their best. The customers will also have a satisfying experience with your business.
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— Robin Yearsley (@robinyearsley) 19 de junio de 2017