Selling products on Amazon in the US is 47% better than having your own shop – This is why

If you are considering starting a business, then we have to say that the best option for you right now is to do so online. We now live in an age where people are constantly online and do most of their shopping online as well, that it really makes no sense for you to be investing into a brick and mortar store, especially with the store prices constantly rising in the US.

Now that you know that you should definitely sell online, the next thing that you need to think about is whether you are going to sell on your own website or on an online marketplace. In this article, we are going to be taking a look at some of the pros and cons when it comes to selling products on Amazon and selling on your own website, so make sure to keep on reading to find out more.

Strategy

Marketing

Website

Selling on your own website

For a lot of people, starting their own website is something that can be a very daunting step, however we are here to tell you that it can actually be pretty easy, if you know exactly what you are doing. All you need is a good website builder and an ecommerce platform, like Shopify, in order to build an ecommerce in just under 30 minutes and you will immediately be able to start selling. One of the biggest benefits that you will get when you have your own ecommerce is the fact that you will have complete control over it, which is definitely not the case with Amazon and other marketplaces. This means that you will be in charge of everything, from your design, to where all your social media buttons go. Another great, and pretty obvious benefit, is the fact that when you have your own website everything is about you. When you are present on a marketplace you have to share the “playing field” with hundreds of thousands of sellers worldwide which can be problematic.

  • When you use Shopify to build your website you will also have a great perk of actually selling on your site and on Amazon, at the same time. This is because the Shopify platform offers customers a great integration with Amazon through their Shopify store. All you will have to do is connect the Shopify store to the marketplace, automate a few processes and all of your products will be available in both places. Of course, having your own ecommerce also means that you will have a ton of responsibility that you may not want, or even worse, that you may not be prepared for.

  • If you are using a self-hosted ecommerce platform you will have to deal with things like maintenance and updates, and of course security. Security is always one of the key elements of online retail and it is also something that can give you a lot of trouble. Using Shopify is a good way to prevent these problems, and since Shopify also has excellent customer support, you will struggle less whenever you have some kind of problem, although this is still a pretty big concern. For more information go to https://shopify.com/amazon/

Working on Amazon ​

Amazon is one of those websites that most people around the world have heard of, and that right there is an immediate benefit when it comes to selling on Amazon in the US. The fact that this is such a popular marketplace immediately opens your business up to a huge number of people who will have access to your products. This kind of global reach is something that no Shopify website can do for you, and a field where Amazon wins hands downs. Amazon also has amazing reputation all over the world and this is also something that you can use to your advantage. People will always go to what they feel is a reliable source when shopping online and the reputation that Amazon has will certainly guarantee you sales from customers.

Because of the wide reach that the marketplace has it will also give you much better sales, which is always something that sellers should strive for. If you make sure that you follow all of the rules and list your products within the guidelines of the platform, you will be able to get the right exposure and climb to the top, while also getting higher sales numbers. Of course, if you decide to sell products on Amazon you have to be aware that you will have no control. This is a marketplace that is dedicated to showcasing all of the products and it doesn’t really care about the brands.

You will have to abide by their rules, while also not having a lot of opportunity when it comes to promoting your brand like you would with a Shopify ecommerce. Another thing that you have to consider are all of the fees that you will have to pay. There is a transaction fee for every sale that you make, and for some products there is even a closing fee, and all of them will have a serious impact on your revenue and this is especially bad if you are just starting out. Even though your revenues are definitely going to go up, you need to calculate the fees so that you know what to expect at the end of the month. The last thing that we briefly want to mention is another thing that should be pretty clear, and that is the fact that there are hundreds of thousands of people that are using Amazon to sell their products, as we already mentioned, and that also means that you will have a ton of competition that you will have to go up against, and unless you have a very unique products, this is another hurdle that you will have to overcome.

When looking at both of these methods of online selling, we can easily see that there are good and bad sides about it. Whether you choose to sell on Amazon in the US or on your own personal ecommerce will be completely up to you and your preference and we really hope that reading this article helped put your things in perspective.

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